Hey there Brian!
There is so much to absorb in this great image, and I always learn something new and valuable from the thoughts you share. In this case, it’s precisely the point of your title – that magic happens outside of your comfort zone. I’d add a corollary to that, and it’s the idea that getting out of your comfort zone requires work (known in fitness circles as “no pain, no gain” – although it’s not always painful).
My favorite part of your message here is that “No matter what you sell, if it doesn’t connect with people – IT DOESN’T MATTER.” Why? Because it’s spot-on. In my current world of digital content-strategy, that idea looks very much like one of my mantras – which is that we should prioritize content creation and curation based on sales priorities and actual sales patterns. To me, a completed sale is the essence of a successful connection – it’s the customer who will gain value by using my company’s products and services. And when our content does a good job of building trust and articulating our value props, we’ve opened the customer’s eyes to the possibilities!