Comment on Social Media Optimization: SMO is the New SEO – Part 2 by Sara Tom

To make your website competitive you need On-page optimization. It is a complex of works aimed to build resources in accordance with search engines requirements.
On-page optimization makes your website search-friendliness.
In fact, all elements form a summary for search engines about your resource and in result Google can understand what the site is about and what words characterize it.
About all On-page optimization factors you can read in this article http://www.linksmanagement.com/onpage-guide-tutorial